Preventative Health Spending Rises
Well-being is priceless.

The people want proactive health.
Out-of-pocket. A Forerunner report examined consumer interest in preventative services and their willingness to pay a premium.
- 67% would pay for early cancer detection.
- 59% are open to covering full-body scans.
- 66% say they’d fund comprehensive bloodwork.
Untapped. The data also reveals a key insight: stated interest underestimates spending intent.